Kronologic, a dynamic scale-up based in Austin, Texas, specializes in developing a calendar monetization platform that transforms sales leads into productive meetings. With recent funding of 20 Million USD, they were poised for rapid growth and sought to revamp their product landing page's visual identity to effectively convey their brand and message.
Our Role and Contribution: In this project, my role as the design lead was instrumental in refining Kronologic's visual identity and creating a compelling web presence.
Challenge: Kronologic had identified its product-market fit and was ready to expand its business operations. The CEO and Head of Marketing recognized the need for a refreshed visual identity on their product landing page to clearly communicate their brand and message. The challenge was to create a website that not only conveyed their core message of "effortless efficiency" but also converted visitors effectively.Solution:To address Kronologic's needs, we embarked on developing a comprehensive design system and incorporated custom animated iconography. This system was designed to be adaptable and scalable, catering to the rapidly evolving demands of their marketing efforts.
I built a design system along with custom animated iconography that can be easily scaled and adopted with their hyper changing marketing requirements.
Every aspect of the design, from interactions to creative content, was meticulously crafted to highlight the platform's unique value propositions while providing visual reinforcement to the written content.
Effortless Efficiency
Our visual approach centered on illustrating the concept of "Effortless Efficiency" through playful illustrations and animations. Simultaneously, we aimed to convey Kronologic as a "friendly," "approachable," and "innovative" team, known for delivering impact and innovation to the industry.
Results:The refreshed visual identity and redesigned product landing page have positioned Kronologic for success in their mass-scaling efforts. The website effectively communicates the message of "effortless efficiency," creating a user-friendly and engaging experience. The custom design system and animated iconography provide the flexibility needed to adapt to Kronologic's ever-changing marketing requirements.