Project Overview
Navigate embarked on a mission to redefine the cataract surgery experience for patients. While routine for medical professionals, cataract surgery can be complex and unsettling for patients. This gap in understanding and comfort often affects patient satisfaction and their perception of the time spent with surgeons. Patients must navigate multiple layers of medical professionals before regaining their eyesight. Patient education emerged as a crucial component of overall patient satisfaction.
In partnership with Navigate's veteran founders in medical management, we took on the challenge of narrowing this experience gap. Our solution involved designing a comprehensive HIPAA-compliant platform accessible to all stakeholders, including medical professionals and patients.
Your Role and Contribution: In this transformative project, I played a key role as the design lead, shaping the patient-centric experience and ensuring seamless interaction between patients, Navigators, and medical professionals.
Revolutionizing the Patient Journey:
The project began with a strategic vision for the patient experience and culminated in delivering a holistic solution, encompassing strategy, branding, UI/UX design, and the creation of a design system for ongoing development. Navigate introduced a pioneering approach to streamline the patient journey, starting from the initial touchpoint, where each patient is paired with a dedicated "Navigator." Navigators are qualified medical educators who offer guidance, schedule appointments, and ensure personalized care, empowering patients with clarity about their journey.
The advent of COVID-19 presented challenges for clinics in providing in-house education and consultations required before surgery. To address this, we integrated a telemedicine feature into the platform, offering clinics the flexibility to schedule in-person or remote video consultations. This feature also empowered Navigators to educate, schedule, remind, and support patients through the platform.
Patient-Centric Experience:The patient's journey became the cornerstone of the platform, ensuring that patients were at the heart of the initiative. The platform seamlessly interacted with patients, Navigators, and various layers of medical professionals, all centered around enhancing the patient's journey.
Brand focus on
Navigating the Patient
Navigate's core mission is to provide exceptional care and satisfaction to patients through guidance and support. Hence, educators were aptly named "Navigators." The brand's visual identity centered around the "North Star," symbolizing Navigate's commitment to guiding patients through their journey.
Results:Navigate's platform revolutionized the cataract surgery experience, enhancing patient satisfaction and understanding. The introduction of Navigators, coupled with telemedicine capabilities, empowered patients and streamlined the entire process. The patient-centric approach made Navigate a beacon of support and guidance for those embarking on their cataract surgery journey.Through my contributions to this project, I played a pivotal role in transforming the patient experience, ensuring they navigate their journey with confidence and satisfaction.
